Saguenay Capitale, the new brand image for clothing residents


To equip residents and workers, Saguenay rebranded. As a city administration, it wanted to offer all the advantages of a large city – schools, commerce, employers and a rich culture – and, last but not least, nature.

Promoting Saguenay, the city's economic development company, an unveiling at the great Pompe youth morning at the Pulperie de Chicoutimi, by communities and entrepreneurs of the region, with a new identity and its slogan: Saguenay Capitale, the core of your ambitionsvalued at $325,000.

Priscilla Nemey's address aux medias derrière un lutrin.

The general director of Promotion Saguenay, Priscilla Nemey, presented the new brand image at a press conference.

Photo: Radio-Canada / Alexandra Duchaine

What we all don't like is Priscilla Nemey, head of the organization, Saguenay is a capital without a treaty, in the Saguenay-Lac-Saint-Jean region. That is a city dynamic, urbanbecause they are jealous of Quebec for all their goods and entertainment.

On the way to celebrating our city. Looking for one of Quebec's many large citiesa mention in the press conference.

With a communications company and its team, a creative team with new Saguenay branded color tools, an internet website, a promoted video, a flexible service and social network banners. A second phase of campaign advertising must take place over the next few months leading up to the day.